Word of mouth is the best form of advertisement. You’ve heard that saying before but it is very true. Think about it. Let’s say you are looking for a lawn care service for your home. People constantly leave flyers or business cards at your front door, on your car windshield, or on your mailbox (which is illegal, by the way LOL so don’t put anything on/in a person’s mailbox). Anyway, you may take a look at those advertisements, but if a friend tells you “I know a guy that can do your lawn,” 9 times out of 10 you’re going to go with your friend’s recommendation over all of those nicely printed advertisements. How does this relate to YOU as a new entrepreneur?
As an entrepreneur, you need to be visible online. People need to be able to find your business without a lot of hassle and investigation. We join Facebook groups and connect with people through our regular Facebook profile… But do you have a clear path for people to find out more about your business, even without you posting links? Let me give you an example…
When building your business website, there are some important things to consider before you begin. A website that is attractive to the eye is great. But you need more than a pretty page. What will be the FUNCTION of your website? Is it to generate leads by getting people to sign up on your mailing list? Is it to sell products? Is it to have people schedule a consultation with you, or get a free estimate? Whatever the function is, your website should be strategically designed in a way that fully supports it. When your website receives visitors, it should have multiple opportunities to carry out its function.
A part of the sales process is having a strong follow-up strategy. A lot of entrepreneurs fail (or miss sales) because they stop after being told “No” once or twice. But the successful entrepreneur realizes that not every “No” is final. It may mean “Not right now” or “I’m considering it but need a little more convincing” or “Today is simply not a good day for you to ask me.” It has been said that people need to be presented with an opportunity (product/service) 7 times before they say yes. I don’t know how true that specific number is, BUT I know for a fact that you need to present yourself, and your offer more than once.
So you just attended a networking event and you have a stack of business cards, postcard flyers, pamphlets, and other marketing materials representing all the people you interacted with. What’s your next step? Are you one of the many who just toss the stack of information to the side and let it collect dust, tell yourself you’re going to do something with it eventually, but continue to walk past it day after day until so much time has passed that you finally feel comfortable enough with throwing it all out during your annual spring cleaning? If you’re not that person, I applaud you right now. Seriously… you get a standing ovation. Because reluctantly, I can admit that I was amongst that group of people. But that was before I came up with an amazing follow up plan to maximize the benefit of attending networking events.
Have you ever heard of “The Law of Two”? It basically states that two is necessary for multiplication. In other words, anyone can make progress on their own by being focused and making the right moves, but growth can occur at monumental rates when you are connected to another person—the right person.
People decide to start businesses for different reasons. For many, the reason is that they are dissatisfied with their current job in one way or another. They may be unhappy with the pay… so they start a business simply to supplement their income. They may lack passion for what they do at their day job… so they start a business as a hobby or to give themselves a sense of purpose. These people may not necessarily dislike their jobs; their business just fulfills a certain area that their day jobs do not.
But there is a group of people who sincerely detest the 9-to-5 lifestyle and truly desire to work their business full-time. These entrepreneurs start their businesses off as a side hustle, and in the perfect world their plan is to eventually submit their two weeks’ notice and never turn back. Problem is, the world is not perfect… so a lot of these entrepreneurs get caught in the transition phase and never progress past it. They’ve convinced themselves that the “perfect opportunity” exists, without which they will never be able to quit their jobs. So they remain to be side hustlers in a constant battle to squeeze out droplets of time and energy to dedicate to their business.
Have you registered your business yet? You may be thinking “I haven’t started my business; I’m just in the planning stages.” Well deciding on a business structure is one of the first things you need to do as you are figuring out a name for your business and what kind of products/services you will offer. This will simplify the process of registering your business when you are finally ready to get it rolling. There are different types of business structures and they all have their separate advantages and disadvantages. In this blog article, I am going to give you a general overview of each.
During the process of building or re-inventing your business, think outside the box to find ways of making your business more profitable. It’s easy to limit yourself to only doing what you’ve seen done before. But there are different ways to make a profit other than the normal strategies. With so many businesses out there offering the same products/services, what’s going to make a customer/client choose your business over the others?
Social media, and the internet in general, can be a two-edged sword. I previously spoke about the importance of being visible online and how it is crucial to the success of your business. However, the internet can become the worst time trap for entrepreneurs. Especially social media. (Keyword: social media.)
We log in with the intention of doing business-building activities. And then that adorably cute video our friend shared starts playing and we can’t help but watch it all the way through. Or maybe those creative memes are what get us sidetracked. Possibly it’s our cousin’s gorgeous engagement photos that she finally got a chance to share… (Wow, can’t believe they’re finally getting married!)
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